The Colors You Choose Can Significantly Impact Your Sales Price

Dated: 07/10/2018

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Picking the perfect paint color is one of many factors that may affect why a home sells for more money. Walls painted in neutral colors have broad appeal and may be a signal that the home is well cared for or has other desirable features. According to a Zillow(R) analysis, homes with black front doors, two-toned kitchen cabinets and periwinkle blue bathrooms sell for as much as a $6,000 premium.  Image title

Zillow's 2018 Paint Color Analysis looked at more than 135,000 photos from sold homes around the country to see how certain paint colors impacted their sale price on average, when compared to similar homes with white walls.

Homes with black or charcoal gray front doors sell for $6,271 more than expected, the highest sales premium of all the room and color combinations analyzed. Tuxedo kitchens, or kitchens where the upper and lower cabinets are painted in two different colors, sell for a $1,547 premium. White cabinets contrasted by a dark navy blue or black kitchen island were some of the most common tuxedo kitchens in top-performing listings.

Homes with cool, neutral wall colors like blue bathrooms and light taupe living rooms also sold for more than expected. However, some paint colors might actually deter buyers. Homes with more style-specific colors like brick or raspberry red kitchens sell for $2,310 less than expected. Homes with yellow exteriors also sell for less.

"For a seller, painting a front door is one the least expensive home prep projects, but also one that can have a powerful impact on a home's sale price," says Kerrie Kelly, Zillow home design expert. "While cool, neutral wall colors like tan and light blue are still popular, we're seeing a notable shift in home design where pops of color - particularly in darker hues of blue and gray to even black -- are becoming increasingly popular. Contrasting colors, especially in kitchens and home exteriors add interest and dimension to a room that plays very well in listing photos and videos.” Here’s a look at a portion of Zillow’s 2018 Paint Color Analysis results:

Room                                                                       Color                                                           Effect on Sales Price

Bathroom                                                                 Periwinkle blue/Gray blue                                      $2,786

Dining Room                                                          Oat brown to medium sandy                                - $1,684

Kitchen                                                                    Two-toned cabinets/countertops                          $1,547

Kitchen                                                                    Red Brick to lighter Red tones                              - $2,310

Living Room                                                           Light Taupe/warm undertones                               $2,793

Exterior                                                                    Yellow – all tones                                                    - $3,408

Front Door                                                              Black Charcoal/Smokey Gray                                  $6,271

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Tracey Reynolds Brunetto Broker

FUN FACTS ABOUT TRACEY: - Is a Florida native, raised in Seminole - Cooking & Yoga are her favorite off-duty activities - Mom to Delaney & Ryan, the 2 greatest kids in the world - Is a graduate of....

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