To Stage Or Not To Stage

Dated: 10/16/2017

Views: 455

Sources: NAR 2017 Profile of Home Staging, Househunt.com, realtor.com, Barb Schwarz

To earn top dollar and sell your home more quickly, you need to make it stand out from the competition. One of the best ways to do that is staging. According to Barb Schwarz, Chairwoman of the International Association of Home Staging Professionals, "Staging is preparing a home for sale so the buyer can mentally move in." Staging can often be done by the homeowner, under the guidance of a knowledgeable Realtor, but in some circumstances it is in the homeowner's best interest to call in a professional staging company. One of the primary reasons we conduct our House Hunters Pre-Listing Consultation with all of our prospective sellers is to determine what approacStaged 302 Buttonwoodh they should take to staging their home for sale. We've found that a staged home generally sells for 6% to 10% over the non-staged competition. 

Here are the 4 Reasons to Stage, according to research conducted by the National Association of Realtors:

  1. Your home will shine online. Buyers first found 92% of the homes they visited on the Internet. Good staging can make your home stand out before buyers see it in person.    

  2. It shows the home's potential. 77% of  buyers' agents say staging makes it easier for buyers to visualize a property as their future home.

  3. It spurs walk-throughs. Customers are more eager to walk through a home that has been staged.

  4. Your home will sell faster. Nearly two-thirds of agents say staging decreases the amount of time a home spends on the market.


One question that sellers often ask during our Pre-Listing Consultation is "What rooms should I stage?" My answer generally depends on whether the home will be vacant at the time of listing or occupied. In the case of an occupied home, I believe every aspect of the home should be staged and neutralized as much as possible. In the case of a vacant home, I think it best to concentrate on staging the living room, Master bedroom, kitchen, dining room, bathrooms, and outdoor space. Other vacant spaces such as secondary bedrooms can stay un-staged, as long as they are in clean and neutralized condition. 

In addition to staging, our Pre-Listing Consultation is also focused on pointing out any repairs to the home that should be made prior to going on the market. We always recommend that repairs be made by a professional, but we also notate any simple DIY projects that should be done to elevate the home's showing condition, such as:

  • De-Cluttering

  • Detailed Home Cleaning

  • Carpet Cleaning

  • Neutralizing - this consists of de-personalizing the home, painting over non-neutral colors, eliminating odors, etc.

Because we believe in the power of pre-market preparation at House Hunters Realty Group, we never rush our sellers to put their homes on the market. We want all of our listings to be considered "a good catch" in the minds of prospective buyers, therefore it is our policy to advise and help our sellers through the process of preparing their homes so they will sell for top dollar in the fewest days on market. If you'd like more information on our Pre-Listing Consultation, email me directly: [email protected] or text "PRELIST" to 727-744-0881 

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Tracey Reynolds Brunetto Broker

FUN FACTS ABOUT TRACEY: - Is a Florida native, raised in Seminole - Cooking & Yoga are her favorite off-duty activities - Mom to Delaney & Ryan, the 2 greatest kids in the world - Is a graduate of....

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